shield republic case study

Shield Republic Case Study

Helping Expand Global Reach and Increase Customer value

Challenge: Scalable Growth

Shield Republic, a fast-growing eCommerce brand known for its made-to-order apparel, was seeing strong domestic success but lacked a scalable solution for international shipping. High duties, limited marketing to non-U.S. consumers, and complicated cross-border logistics made it difficult to justify investment in international growth. Shipping to countries like Canada and the UK felt cost-prohibitive, and customer expectations for delivery times and affordability were hard to meet. Without a trusted logistics partner, Shield Republic risked losing out on a growing global audience.

Challenges included:

Lacking Global Scale

The unknown, risk of errors, delays, and compliance issues and the confidence to scale

Confusion Around Global Delivery

Lack of knowledge on how to enter a new international market

Fear of Unknown Costs

Lack of visibility into the total landed cost of a product when shipped globally

Brand Reputation

Fears of losing customers if delivery is unreliable

SOLUTION: optimized delivery

APC Postal Logistics partnered with Shield Republic to streamline and optimize their international shipping operations. Through seamless integrations with Shopify and ShipStation, Shield Republic gained real-time visibility into shipping rates and delivery options, allowing them to offer more delivery choices and competitive pricing to international customers. APC’s Delivered Duty Paid (DDP) solution became a key driver, cutting end-consumer costs by $1–$5 per package and helping Shield Republic avoid cart abandonment and their Consumer from surprise duty/tax charges upon receipt.

Key elements of the solution include:

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Seamless Integration

Integrating with Shield’s core shipping and shopping cart platforms to simplify processing, improve visibility, and increase production speed.

Dedicated Support

Personalized account management delivering global expertise to configure new markets, test strategies, launch effectively, and scale growth.

No Hidden Fees

Attractive and transparent cross-border costs with dependable margins to market internationally and build a global brand.

Reliable Delivery

Fast, reliable Delivery Duty Paid (DDP) service that reduces support costs and creates a better consumer experience.

Results

4X-10X international growth

Before working with APC, international orders made up a very small percentage of total shipments. Today, Shield has experienced over 400% growth for all Shield Republic’s Brands. Their brand “Let’s Get This Thread” saw an over 1000% increase percent of orders going to global customers, primarily in Canada, the United Kingdom, and New Zealand. Ivy and Cloth has also grown internationally with a 500% increase of orders shipped to Canada.

higher customer lifetime value

International customers consistently place higher-value orders and show strong loyalty. The results show a measurable difference in average order value and lifetime value.

operational savings

Shield Republic saves an average of five to six dollars on every international package by using APC’s DDP service.

Integrated tools and automation have simplified operations, reduced manual tasks, and improved delivery consistency. Fulfillment is now more efficient.

Customer support teams are better equipped to resolve inquiries quickly.

confidence to scale

With improved delivery performance, lower costs, and better visibility, Shield Republic has expanded advertising and sales efforts internationally. They now use APC’s delivery solution across their third-party logistics business, passing on savings and better service to their own clients.

Customer Testimonials
“What started as a few Canadian ‘hockey mom’ sweatshirt orders turned into meaningful traction across the UK and beyond. APC has not only met our expectations but exceeded them. Their reliability, pricing, and personal service have been essential to our global expansion."

Shield Republic